The media’s focus on its main functions and the challenges from the commercial interest and promotion of media freedom. Commercial Interest A commercial interest here means the interest the media currently has on making profits more than its major purpose on educating, informing and entertaining the public. It appears that the media today is interested more on how it will appear on the public’s ratings, and how many advertisers will come to them in accordance with the high ratings, viewership, listenership or readership. “The entry of commercial interests in the media has affected the sobriety, the maturity, the sense of duty and responsibility, the idealism and the missionary, spirit and zeal which were the mainstay of the media in the past” this is according to the Press Council of India Chairman J...